Targeted adverts
You can enhance your site visitors experience of your website by creating targeted adverts for your homepages reflecting customers interests.
note
Targeted adverts make use of filters and segments you have created in Jadu Central. It's best to create these before creating your targeted adverts.
Adverts not associated with a particular segment or filter can be created as Guest user (default) adverts.
Navigating to the advert management area
- Click the Marketing icon in the left navigation bar. The Marketing menu will open.
- Click the Homepage adverts link in the first group of links. A list of adverts will now be shown, with links to create new adverts if your account has the appropriate access permissions.
Advert fields
| Field | Notes | Required? |
|---|---|---|
| Image | Image associated with the advert. | ✅ |
| Title | Heading of the advert. | ✅ |
| Subtitle | Subheading of the advert. Middle adverts only. | |
| Main text | Snippet of text about the advert. Maximum of 200 characters. Middle adverts only. | ✅ |
| Clickthrough link | Link destination of the advert. | ✅ |
Advert states
The number of adverts shown on the website is limited, by default, to 3 adverts of each type. As a result, there may be more adverts in the application than can be shown to site visitors.
The position arrows can be used to move Not used adverts into an Active slot where required.
| State | Notes |
|---|---|
| Active | Will be displayed on the website when a matching user visits the page. |
| Not used | Will not be displayed on the website when a matching user visits the page. |
| Default | A Guest visitor advert used to make up the required number of adverts, as there are less filter/segment specific adverts than the minimum number. |