Targeted adverts
You can enhance your site visitors' experience of your website by creating targeted adverts reflecting customers interests.
Adverts can be displayed on Homepages using the Middle adverts widget or the Right adverts widget.
Targeted adverts make use of filters and segments you have created in Jadu Central. It's best to create these before creating your targeted adverts.
Adverts not associated with a particular segment or filter can be created as Guest user (default) adverts.
Creating adverts
Middle Adverts
| Field | Notes | Required |
|---|---|---|
| Image | Image associated with the advert. | Yes |
| Title | Heading of the advert. | Yes |
| Subtitle | Subheading of the advert. | No |
| Main text | Snippet of text about the advert. Maximum of 200 characters. | Yes |
| Clickthrough link | Link destination of the advert. | Yes |
Right Adverts
| Field | Notes | Required? |
|---|---|---|
| Image | Image associated with the advert. | Yes |
| Title | Heading of the advert. | Yes |
| Clickthrough link | Link destination of the advert. | Yes |
Advert states
The number of adverts shown on the website is limited, by default, to 3 adverts of each type. As a result, there may be more adverts in the application than can be shown to site visitors.
The position arrows can be used to move Not used adverts into an Active slot where required.
| State | Notes |
|---|---|
| Active | Will be displayed on the website when a matching user visits the page. |
| Not used | Will not be displayed on the website when a matching user visits the page. |
| Default | A Guest visitor advert used to make up the required number of adverts, as there are less filter/segment specific adverts than the minimum number. |